The Mobile Marketing Revolution: How Your Brand Can Have a One-to-OneConversation with Everyone--------------------------------------------------One-to-One is transforming our world--here' s how you can join theRevolution What would your organization do with a technology that letsyou crowdsource instantly and effortlessly and reach people who WANTto hear from you wherever they happen to be? Such a tool already existsand it's in billions of mobile devices worldwide: SMS, or text messaging.However, there's more to messaging than simply broadcasting texts.To succeed with mobile messaging in the long term--without disruptingyour business or distracting your customers--you need to understandthe bigger movement that's underway. The Mobile Marketing Revolutiongives you the framework to listen to, empower, inform, engage, andenlist the very people on which your success depends. From fundraisingto polling to selling products and services, this book shows how touse mobile messaging to turn even the briefest initial interactioninto a permanent engaged relationship. Better still, you can achieveall this without expanding overhead or building campaigns from scratch,but instead by integrating mobile into your organization's existingprocesses and practices.