The Social Commerce Handbook - 20 Secrets for Turning Social Media into Social Sales

The Social Commerce Handbook: 20 Secrets for Turning Social Media intoSocial Sales--------------------------------------------------The hype over social media is over. Now it's time to make social media" pay. ""The Social Commerce Handbook" provides a practical road map" for not only mastering but also monetizing your social media investment.""(Mark Ellis, Managing Director, Syzygy, a WPP Group digital agency)." You can learn the secrets to unlocking sales with the "Big Five" -"YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize newsales opportunities from emerging social technology. Coauthored by" two of today's leading authorities on this hot new field, "The Social" Commerce Handbook" distills the real-world experience of successful"social commerce businesses - from Apple to Zappos - into 20secrets" for turning "Likes" into "Buys". Features: the power of social utility" the appeal of social gifting" role of social status--------------------------------------------------Author Biography: Paul Marsden, PhD, is a consumer psychologist withthe advertising group WPP and specializes in digital technology, brandcommunication, and shopper marketing. Paul Chaney provides Internetmarketing, social media, and social commerce consulting to small- andmedium-sized businesses, agencies, and nonprofit organizations.