The Social Commerce Handbook: 20 Secrets for Turning Social Media intoSocial Sales--------------------------------------------------The hype over social media is over. Now it's time to make social media" pay. """"The Social Commerce Handbook"" provides a practical road map"" for not only mastering but also monetizing your social media investment."""(Mark Ellis, Managing Director, Syzygy, a WPP Group digital agency)." You can learn the secrets to unlocking sales with the ""Big Five"" -"YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize newsales opportunities from emerging social technology. Coauthored by" two of today's leading authorities on this hot new field, ""The Social"" Commerce Handbook"" distills the real-world experience of successful"social commerce businesses - from Apple to Zappos - into 20secrets" for turning ""Likes"" into ""Buys"". Features: the power of social utility" the appeal of social gifting" role of social status--------------------------------------------------Author Biography: Paul Marsden, PhD, is a consumer psychologist withthe advertising group WPP and specializes in digital technology, brandcommunication, and shopper marketing. Paul Chaney provides Internetmarketing, social media, and social commerce consulting to small- andmedium-sized businesses, agencies, and nonprofit organizations.