The Manager's Guide to Social Media (Briefcase Books)

--------------------------------------------------This title helps to jump start productivity, profitability, and businessgrowth. With social media! Facebook, Twitter, and YouTube have changedeverything. Some managers fear their employees will waste entire daysusing online social media. Smart managers, though, understand thatsocial media is a powerful tool for engaging customers and growing" their business. ""Manager's Guide to Social Media"" is a primer on the"biggest thing in business since the Internet itself, helping you successfullyimplement social media technologies in the workplace. Learn how to:" manage your company's online reputation" proper use of social media" the competition" teamswritten specifically for today's busy manager, feature eye-catchingicons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design featuresto help you navigate through each page: Key Terms - clear definitions of concepts and jargo managing social media in the workplace tips for getting the most out of social media pitfalls and how to avoid them eye out for of social media managementand hands-on techniques.--------------------------------------------------Author Biography: Scott Klososky is the founder and CEO of Webcasts.com,a premier Internet full-service broadcast production company that helpsclients in the corporate, sports and entertainment industries webcastthe most interactive, cost-effective, highest-quality productions.The company's clients included IBM, Compaq, AOL, Hewlett-Packard,Enron International, Conoco Inc., and BMG Music, among others. He servesas an Advisory Board Member for Critical Technologies, where he rebuilta fledgling Web-based imaging product and reinvigorated the employeebase and product line while adding referenceable customers. He currentlyspeaks professionally on subjects such as technology, future trendsand new generation leadership skills, in addition to engaging clientson a broad array of advisory tasks including Social Technology strategicplanning, general IT strategy, and High Beam Leadership.