Marketing

An Introduction 10th Edition - with MyMarketingLab and Pearson EText Student Access Code Card

Marketing

An Introduction 10th Edition - with MyMarketingLab and Pearson EText Student Access Code Card

Printed Book
Sold as: Each
Author: Gary Armstrong
Date of Publication: 2010
Book classification: Business & Management,
Format: Book with CD
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    About this Product

    Marketing, An Introduction (with MyMarketingLab and Pearson ETextStudent Access Code Card), Global ed of 10th revised ed--------------------------------------------------For undergraduate Principles of Marketing courses. This title is aPearson Global Edition. The Editorial team at Pearson has worked closelywith educators around the world to include content which is especiallyrelevant to students outside the United States. This best-selling,brief text introduces marketing through the lens of creating valuefor customers. Today's marketing is about creating customer valueand building profitable customer relationships. With engaging real-worldexamples and information, Marketing: An Introduction shows studentshow customer value--creating it and capturing it--drives every effectivemarketing strategy. The tenth edition features a new learning designand integration with mymarketinglab, Pearson's online homework andpersonalized study tool.
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