Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, How to Create Uncontested Market Space and Makethe Competition Irrelevant--------------------------------------------------Written by the business world's new gurus, Blue Ocean Strategy continuesto challenge everything you thought you knew about competing in today'scrowded market place. Based on a study of 150 strategic moves spanningmore than a hundred years and thirty industries, authors W. Chan Kimand Renee Mauborgne argue that lasting success comes from creating'blue oceans': untapped new market spaces ripe from growth. And thebusiness world has caught on - companies around the world are skippingthe bloody red oceans of rivals and creating their very own blue oceans.With over one million copies sold world wide, Blue Ocean Strategyis quickly reaching must read status among smart business readers.Have you caught the wave?--------------------------------------------------Author Biography: W. Chan Kim is The Boston Consulting Group BruceD. Henderson Chair Professor of Strategy and International Managementat INSEAD and an advisory member for the European Union. Renee Mauborgneis The INSEAD Distinguished Fellow and a professor of strategy andmanagement and a Fellow of the World Economic Forum. Together, theyhave written for the Wall Street Journal, New York Times, and FinancialTimes, and their Harvard Business Review articles have sold over 500,000reprints. They were selected for Thinkers 50, the global rankingof business thinkers, and The Sunday Times (London) called them twoof Europe's brightest business thinkers!Kim and Mauborgne provide asizeable challenge to the way managers think about and practice strategy.They split their time between New York and Fontainebleau, France.