The Strategy Pocketbook--------------------------------------------------A strategy defines which markets a business will operate in and setsout the organisational competencies that will be needed (and what actionsneed to be taken to develop them) to enable the business to gain andsustain its competitive edge. The Strategy Pocketbook introducesstrategy in clear and concise terms. It sets out the basics, explainingthe language of strategists, the factors that shape and drive strategy,the key steps that will lead to the setting and development of a strategy,and the strategic tools that will be needed along the way. Author NeilRussell-Jones MBA, chartered banker and member of the Strategic PlanningSociety, guides readers through the strategic planning process. Hisstep-by-step approach begins with primary analysis (of the business,its competition and markets) and then secondary analysis (of what thebusiness is offering and what this implies). Planning is the penultimatestep, followed by implementation. Numerous analysis tools are usedby strategists, including SWOT, PEST, scenario, core competency andcritical success factor to name but a few. Russell-Jones, aided byclear graphics, describes the more important tools. The ManagementPocketbooks Series comprises some 80 titles in the areas of training,personal development, management, customer care, sales and marketingand finance. Teachers' Pocketbooks (ERA 2005 winners) is a new imprintfor the primary and secondary educational sectors.