The Power of Real-Time Marketing Marketing - How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

The Power of Real-time Social Media Marketing, How to Attract and RetainCustomers and Grow the Bottom Line in the Globally Connected World--------------------------------------------------This title offers today's hottest trends for on-the-spot marketing!" ""A must read for media and marketers."" (Alan Cohen, CEO, OMD USA)."" ""What do fish tacos, data storage, and disaster relief all have in"common? Each has harnessed the power of marketing that amplifies viathe real-time social web. These and many other case studies are partof this engaging new book that details strategies for marketers to" understand, evolve, and profit in the social age."" (John Gerzema, Chief"" Insights Officer, Young & Rubicam, and coauthor of ""Spend Shift"")."" ""Understanding what's possible and how to use social media will be"" essential for every marketer" brave new world."" (John Miller, CMO, NBC Universal TV Group). ""Like"it or not, social media is here to stay. It needs to be understood," managed, and harnessed. This book tells you how. Read it!"" (Zhihang"Chi, Ph.D., Vice President and General Manager, North America, Air" China Limited). ""Beverly Macy is a true innovator and thought leader"" in the field of social media marketing."" (Cathy Sandeen, Ph.D., MBA,"" Dean, UCLA Extension, University of California Los Angeles).