Effective Customer Care--------------------------------------------------Effective Customer Care is an essential guide to creating excellentcustomer service that will not only satisfy your customers and promptorders, but also cement customer relationships and develop loyalty...andthus increase profits. You will find out what really goes through acustomer's mind when they look to purchase a product or service, andwhat might turn them away without you even realising it. If you haveto handle complaints or problem solve you will be shown a robust andsystematic approach to reduce these occurrences. In servicing yourcustomer you will often need to get cooperation from others withinyour organisation, be it members of your team or those in other departments.Effective Customer Care will show you how to do this. And finally,you will learn how to ensure that you keep your customers loyal, andbuild an ongoing business relationship with them. Pat Wellington includesevery aspect of the customer care process including how to: understandwhat the customer wants, not what you think they want, stop losingbusiness and gain market share, motivate team members to offer a valueadded service to customers, improve the level of service offered, geta better level of service from internal customers, and, build longterm relationships with customers and suppliers. It is written withoutjargon and includes international case studies from UK, Scandinavia,USA the Gulf and Singapore.--------------------------------------------------Author Biography: Pat Wellington is an internationally recognised managementconsultant who specialises in customer care, business development,team building and personal effectiveness. With over 20 years experienceshe has facilitated assignments in blue chip organizations such asCanon and Coca Cola, healthcare providers including the St Martinsand Nuffield Hospitals, United Nations agencies in Rome and Geneva,and government bodies in the UK, the Gulf and South East Asia. Herwork with clients has not only helped build skills and competencies,but also brought tangible results in terms of productivity and profitability.