Retail Marketing Management

Retail Marketing Management

Printed Book
Sold as: EACH
SR 92 Per Month /4 months
Author: Chandrashekar H. M.
Date of Publication: 2012
Book classification: Business & Management,
No. of pages: 348 Pages
Format: Paperback

This book is printed on demand and is non-refundable after purchase

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    About this Product

    Retail is Indias largest industry, accounting for over 10 per cent of the countrys GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so far. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. This book is written on the basis of the syllabus of MBA (Agri-Business) of University of Mysore and University of Agricultural Sciences.
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