Marketing, An Introduction (with MyMarketingLab and Pearson ETextStudent Access Code Card), Global ed of 10th revised ed--------------------------------------------------For undergraduate Principles of Marketing courses. This title is aPearson Global Edition. The Editorial team at Pearson has worked closelywith educators around the world to include content which is especiallyrelevant to students outside the United States. This best-selling,brief text introduces marketing through the lens of creating valuefor customers. Today's marketing is about creating customer valueand building profitable customer relationships. With engaging real-worldexamples and information, Marketing: An Introduction shows studentshow customer value--creating it and capturing it--drives every effectivemarketing strategy. The tenth edition features a new learning designand integration with mymarketinglab, Pearson's online homework andpersonalized study tool.