Marketing Research, 8th International student edition--------------------------------------------------Real Data, Real People, Real Research. In the Eight Edition of MarketingResearch, McDaniel and Gates continue to share their real-life experiencesfrom the industry to teach students how to make critical business decisionsthrough the study of market research. The authors' practical approachand emphasis on being real has made this one of the world's leadingmarketing research texts. Like no other, this text prepares studentsby introducing actual data samples, marketing research professionals,and real-world case problems. Filled with engaging, current examplesdrawn from the authors' ongoing involvement in the field, this comprehensivetext teaches students how to become effective consumers of market research.--------------------------------------------------Author Biography: Carl McDaniel, Jr. is currently Professor and Chairmanof the Department of Marketing at University of Texas, Arlington.He received his Ph.D. from Arizona State University in 1970, joiningthe faculty at UTA the same year. He has extensively published inthe areas of marketing basics and marketing research. He is the authorof over twenty textbooks. He is on the editorial board of the Journalof Business Research, is an ad hoc reviewer for the Journal of theAcademy of Marketing Science, and a member of the Board of Directorsfor the North Texas Higher Education Authority. In the spring of 1995he served as a senior consultant to the International Trade Centrein Geneva, Switzerland, was an invited lecturer at the Ecole Superieurede Commerce in Pau, France for the past four springs, and recentlylectured at eighteen universities in Latin America. Dr. McDaniel wasnamed a Distinguished Fellow of the Southwestern Marketing Associationin 1992.