The Balanced Scorecard - Translating Strategy into Action

The Balanced Scorecard, Translating Strategy into Action--------------------------------------------------Here is the book - by the recognized architects of the Balanced Scorecard- that shows how managers can use this revolutionary tool to mobilizetheir people to fulfill the company's mission. More than just a measurementsystem, the Balanced Scorecard is a management system that can channelthe energies, abilities, and specific knowledge held by people throughoutthe organization toward achieving long-term strategic goals. Kaplanand Norton demonstrate how senior executives in industries, such asbanking, oil, insurance, and retailing are using the Balanced Scorecardboth to guide current performance and to target future performance.They show how to use measures in four categories-financial performance,customer knowledge, internal business processes, and learning and growth-toalign individual, organizational, and cross-departmental initiativesand to identify entirely new processes for meeting customer and shareholderobjectives. The authors also reveal how to use the Balanced Scorecardas a robust learning system for testing, gaining feedback on, and updatingthe organization's strategy. Finally, they walk through the stepsthat managers in any company can use to build their own Balanced Scorecard.The Balanced Scorecard provides the management system for companiesto invest in the long term - in customers, in employees, in new productdevelopment, and in systems - rather than managing the bottom lineto pump up short-term earnings. It will change the way you measureand manage your business.--------------------------------------------------Author Biography: Robert S. Kaplan is the Arthur Lowes Dickinson Professorof Accounting at the Harvard Business School. David P. Norton is thepresident of Renaissance Solutions, Inc. They are the authors of threeseminal Harvard Business Review articles on the Balanced Scorecard.