Web Copy That Sells

Web Copy That Sells, The Revolutionary Formula for Creating KillerCopy That Grabs Their Attention and Compels Them to Buy, 3rd Revisededition--------------------------------------------------"With the rise of social networks, ""Twitterized"" attention spans, and"new forms of video content, the techniques that worked in craftingattention-grabbing, clickable, and actionable online copy a few yearsago are simply not as effective today. Thoroughly revised, the third" edition of ""Web Copy That Sells"" gives readers proven methods for achieving"phenomenal success with their online sales and marketing efforts. Theywill learn to: use psychological tactics that compel Web surfers to" buy" response" copy for interactive advertising banners" sales letters" shows how to quickly turn lackluster sites into ""perpetual money machines,"""" streamline key messages down to irresistible ""cyber bites""...and ensure"that Web copy, e-mail, and marketing communications pack a fast, powerful-andsales generating-punch.--------------------------------------------------Author Biography: MARIA VELOSO is director of Web Copywriting University,a sought-after speaker on Internet marketing strategies, and CEO ofThink-Outside-the-Book Publishing. She has generated millions of dollarsin online sales for a diverse stable of clients as well as her ownonline enterprises through her unique model of direct-response Webcopywriting.