Global Search Engine Marketing, Fine-Tuning Your International SearchEngine Results--------------------------------------------------Global Search Engine Optimization: Fine-Tuning Your International SearchEngine Results by Anne F. Kennedy and Kristjan Mar Hauksson is a SEMPO(Search Engine Marketing Professionals Organization) recommended read.Use search to reach all your best customers-worldwide! Don't settlefor U.S.-only, English-only search marketing: master global searchmarketing, and reach all your most profitable customers and prospects-whereverthey are! Leading global search experts Anne Kennedy and Kristjan MarHauksson identify all the challenges associated with global searchmarketing, and offer proven solutions for every key issue, from cultureand communication to technology and law. Discover surprising localdifferences in how people search, craft online marketing campaignsthat reflect local cultures, and learn how to profit from tools andsocial platforms most North American marketers have never even heardof! ANNE F. KENNEDY, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing searchengine consulting to hundreds of companies-including Hearst Newspapers,Philips Lifeline, and Dunkin' Donuts-and launching dotcoms Zillow andAvvo online, she formed an international online marketing consortiumwith Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing.Anne was a founding member of the board of directors for Helium.com,acquired by publishing giant R.R. Donnelly in 2011. KRISTJ N M R HAUKSSONhas developed search marketing solutions since 1999. Hauksson's company,Nordic eMarketing, specializes in multilingual online communications,organic SEO, and search marketing in verticals such as tourism, finance,government, and pharmaceuticals. Kristjan founded Iceland's SEO/SEMforum, is on the board of SEMPO, and organizes the annual Reykjavik" Internet Marketing Conference. You'll Learn How To: * Build cost-effective"campaigns that leverage commonalities in global search markets * Choosethe right search media for each market-including markets Google doesn'tdominate * Achieve higher rankings in search engines around the world* Organize effective global pay-per-click campaigns * Search-optimizeonline PR and other content * Craft mobile sites and apps for internationalaudiences * Use web analytics to track KPIs in multilingual/multiculturalcampaigns * Find the best non-U.S. information resources for bettersearch marketing * Prepare for the future of global search INCLUDESSPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: * Brazil * China, HongKong, Taiwan * France * Germany * India * Italy * Japan * Mexico* Middle East * North Africa * French-speaking Canada * Russia* Nordic countries * Singapore * South Korea * Spain * Spanish-speakingSouth America * The Netherlands * United Kingdom--------------------------------------------------Author Biography: Anne F. Kennedy, founder and managing partner ofBeyond Ink, provides search engine marketing to companies worldwide.After providing search engine consulting to hundreds of companies-includingHearst Newspapers, Philips Lifeline, and Dunkin Donuts-and launchingdotcoms Zillow and Avvo online, she formed an international onlinemarketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm,Rome and Beijing. Anne was a founding member of the board of directorsfor Helium.com, acquired by publishing giant R.R. Donnelly in 2011.Kristjan Mar Hauksson has developed search marketing solutionssince 1999. Hauksson's company, Nordic eMarketing, specializes in multilingualonline communications, organic SEO, and search marketing in verticalssuch as tourism, finance, government, and pharmaceuticals. Haukssonfounded Iceland's SEO/SEM forum and organizes the annual ReykjavikInternet Marketing Conference. He is also a SEMPO board member.